and beautiful it is..! Rainbow Moonstone, Labradorite, Citrine and Garnet.. Is it even possible to choose a favourite gemstone? I must say, there is more to this jewellery than it being elegant; they truly tell a story. Not only the gemstones do, but also the carefully chosen charms and pendants. So the real question is, what are you looking for? Is it balance, clarity, relaxation, strength, harmony, sincerity.. Hmm, I guess this question doesn’t make it any easier.
WHERE IT ALL BEGAN
You know how they always say that when one door closes, another one opens? Back in 2005, Cathelijne Lania [founder of A Beautiful Story] was not as satisfied working in the marketing department of Douwe Egberts as she used to be. She felt the urge to make the world a tiny bit better. Kind of where I stand today. At the same time she heard about Dambar, the owner of a jewelry factory who was desperately looking for new customers. So she travelled to Kathmandu, the Nepali capital, to meet with Dambar. And I guess that 1+1 makes: a new brand!
I must say I totally get her: why would you sell coffee, if you can be surrounded by jewelry all day?
GEMSTONES, PENDANTS AND CHARMS
What I like about shopping the collection of A Beautiful Story, is that you can shop the styles by gemstone. This way you know that all styles at the page make a perfect match. Also it is fun to know that all gemstones have a certain meaning. This ensures you don’t only feel great when wearing a piece, it also feels like something truly special. There will be a post on the blog about the gemstones soon! But if you already want to know more about it, you can find it here.
HOW THEY CONTRIBUTE?
Just like Let’s Talk Slow, A Beautiful Story wants to help and make this world a little better. They want to contribute to a better world by helping the people in developing countries. Making sure they use their talents and skills and be rewarded for this. Because sometimes the right markets aren’t always available for them. Besides this they are creating opportunities for producers in difficult economic situations and finding solutions to dilemmas as environmental impact. Step by step, a better world.
A Beautiful story digitalize as much as they can, however when they need to print, they print on FSC certified paper and they use organic ink!
Gemstone: Rainbow moonstone1