Are you ready for an old-school craft? Amalou brings you to the souks of Marrakech with their hand-felted bags. Please note that this is not your ordinary bag; every bag is unique made by Moroccan artisans.
Amalou is founded by Ellie Saldaña. Grasped by the treasures of her grandmothers’ travelling, Ellie got an understanding for arts from distant cultures. Intrigued by arts and cultures [I don’t have to tell you that] the idea for Amalou was born on one of her travels. In the old souks of Marrakech, Ellie met a group of felters and she could not get her mind of this the rest of her trip. It was on the winding roads through the Atlas Mountains where the concept for Amalou was born.
The Amalou bags are made out of wool. Which comes from sheep herded in a traditional manner by shepherds who are semi-nomadic and let their herds wander the Moroccan countryside. When it’s time to shear the sheep, this is done by hand by people who respect the sheep as another living being.
As a bonus: 10% of all sales is given back to the artisan community for education!
When they retrieve the wool, it has to get a splash of colour. The wool is brought to a family business just down the street from the artisan felters. Where the wool is hand dyed in a traditional manner with colors that are custom mixed using all natural pigments.
Once the wool has been colored, the felting can finally begin! The traditional felting techniques used by the artisans require only wool, water, and an all natural black olive soap and does not contain any chemicals. This process is very time-consuming and each bag takes around four hours to complete so with only 10 felt artisans remaining in the Marrakech medina, an Amalou bag is a real treasure!
If you would like to learn more about Amalou, please read further on www.amaloucollection.com.
Are you looking for a different kind of bag? Maybe you should check this out.