STEP 5: SHOP ETHICAL
PURCHASE WITH PURPOSE.
Yes, finally! It’s time to start with the fun stuff.. Shopping! I don’t want to be a bitch but this doesn’t mean that you can buy whatever you like. From now on you must be aware of these 2 points while shopping:
1. Just actually think whilst shopping. If you have this one question in mind, you will be fine: Is it a one night stand or will I be in love forever?
2. I already told you, you can’t really go to the big fast fashion chains. I know, this can be hard, but I also know that you’re capable of shopping ethically. Dedication is just the thing we need here. #powerwoman
THERE ARE OPTONS, YOU KNOW..
Now you can’t go to any fast fashion chain anymore, actually you can’t go to almost any high street when you want to shop ethically. This makes things hard. Therefor I will help you, finding some better alternatives and let you know where to look for when you want to make an ethical purchase.
Before looking into sustainable and fair brands I want to let you know that there are more fun initiatives out there which are often even more sustainable than buying new goods.
However please always think “Why before you buy”. Do you really need it? Is it an add on in your closet or do you already have something similar?
Is it a one night stand or will I be in love forever?
2ND HAND/ VINTAGE
The best thing to do; buy second hand. Whether this is online, in a second hand shop or on a market; it’s all good. With this, you’re not supporting brands to make new clothing. Also, you’ll be finding gems that no one else has. The second hand clothing you buy gets a new life and will not end up in 3rd country landfills.
WIN • WIN • WIN • situation
But there is more! Did you know you can Lease A Jeans at Mud Jeans for instance? Or that you could loan clothing? In Amsterdam there is a clothing library called Lena’s Library. There are more initiatives like that in big cities. Very sustainable, very fun and perfect if you like to have your options. But you can also use the closet of your sis or BF of course.
CAN'T FIND IT ?
Can’t find it through the above options? No worries, you’re now allowed to buy something new, ethical and fair ofcourse.
Knowing if a brand is fair or ethical is sometimes hard to decide based upon the information you get. You might think a brand is very sustainable when it looks clean and minimal, makes use of plants or is expensive, but this might not be the case. Therfor it would be good to have a see if the brand has a certification or uses sustainable materials.
If you are in a store it can be quit hard to figure this out. Please check if the brand states something about sustainability on the hang tag or if they placed a certification number on the garment care label. If they did not, you can be quit sure they aren’t as sustainable as you might think. Do you’re online research first!
CERTIFICATIONS TO LOOK FOR
MOST USED SUSTAINABLE FABRICS
There is a lot of innovation going on here. People are looking for leather alternatives as f.i. Pinatex made from pineapple.
Please don’t make use of: (recycled) Polyester, PVC, laminates and polyurethane. Those are no good. Staying alive forever is the curse here.
Also it is important that you know where you stand for. Do you not want to buy leather due to toxic chemicals which are often used for dyeing? Than you can make use of Vegetable Tanned leather. I would personally prefer this over a plastic substitute. But when you do not want to buy leather because of animals, than please look for the Peta Vegan Approved logo.
Do you want to keep things simple? Have a look at some of the ethical brands I like on the Sustainable Brand List page!
Don’t worry, you can still go back to the previous steps.